Eastern Shore Real Estate News -
Tips and Trends
Distributed by
lowershore.net
Contents:
-
Latest
Visitor Stats for
houseforsaleeasternshore listing site
How
successful is this site?
-
The latest
trends in real estate marketing using the Internet. Statistics
quoted from the New York Times
-
Article by
Wanda Loskot of SaneMarketing.com "There's NO
competition for a REAL Estate Professional
====================================================
ANNOUNCEMENT
====================================================
New listing
added to
HouseForSaleEasternShore website.
Littleton Long House, historic house in Princess Anne, Somerset
County has been added to the site. Listing Agent is Alice Fisher
from the Long and Foster Salisbury office.
Site can be
viewed at
http://www.houseforsaleeasternshore.com/littleton/index.htm
====================================================
LATEST VISITOR STATS FOR
House For Sale Eastern Shore WEBSITE
The unique
website -
House for Sale Eastern Shore - was launched on
December 12, 2003. As of today, January 27, 2006 the site web
visitor statistics for the previous
30 days
are as follows:
9258 unique visitors
35,734 pages viewed
Lowershore.net,
the owner and manager of the site advertises the site
on google.com and
several other major search engines. To date it is
receiving high ranks in the search engines which are jammed with real
estate sites.
The
google.com search engine powers over 70% of all worldwide searches
on the internet. Recently, the page received a google page ranking of
5 out of 10 which is remarkable for a site to achieve in its first 30
days.
What does all
that mean?? Basically, the world of real estate is highly
competitive on the internet. For example, if you go to
google.com if you search the simple
phrase …
houses for sale on eastern shore maryland
… in the
google.com search
engine, reports that it has over 683,000
indexed
pages with those words found.
House for Sale Eastern Shore
ranked #4 - with no paid advertising. Most Internet users won't look past the first ten.
How much would a realtor or seller pay to be in the top five named
sites when searching such a simple string?
Do
you have a historic house for sale?
Take a look at our
Historic House For Sale directory
featuring historic houses that are located on the Eastern Shore that
are currently for sale.
Test that search in
google.com by typing in the words
Historic House for Sale. Out of 11,200,000 indexed pages
that have those same four words, our site is featured twice in
the top ten.
Lowershore.net has three house for sale directories.
House for Sale Eastern Shore
- General house listings
Historic House For Sale
- Historic Houses for sale
Lower Shore Homes - Luxury and
waterfront homes for sale.
===============advertisement============================
INTERESTED IN
LISTING YOUR PROPERTY ON THE HOUSE FOR SALE
EASTERN SHORE WEBSITE? Your listing will have its own 5 page website
with images, room specifications, detailed description of special
features
and more.
Cost is $299 to
build the site and for
three months of hosting. Listing agent name and
Photo along with real estate logo will also be pictured.
Visit
http://www.lowershore.net/houseforsalewebs.htm for more
info.
====================================================
LATEST TRENDS IN
REAL ESTATE MARKETING USING THE INTERNET
by Mindie
Burgoyne
lowershore.net
According to the
2000 National Association of Realtors Profile
of Home Buyers and Sellers Survey two-thirds of home buyers
expect to use the Internet in their next home purchase! That
number is expected to rise to 80% by 2005.
Fortune Magazine
reports that the top three commercial industries
dominating the internet are technology, real estate and travel - in
that order.
The New York
Times
April 7, 2003
reported:
“Real estate brokers are seriously looking at Internet marketing in a
way they never did before, and their timing is extremely good," said
Blanche Evans, editor of Realty Times, an Internet news service
that follows the residential real estate market. Their customers
are online more than ever.
Analysts said
very few people actually buy their homes online, but according to the
National Association of Realtors, the trade group for brokers and
agents, 41% of consumers last year used the internet to research homes
before making a purchase - equal to the number of percentage of
consumers using newspapers for that purpose. The number of online
shoppers expected to rise significantly when the association releases
new statistics."
Internet site
Realtor.com gives the following statistics from those site users
they surveyed.
Actions taken
as result of using Internet site:
Visited a
home viewed online - 72%
Found agent used to search/buy home - 18%
Information
Sources Used in Home Search
Real estate agent
86%
Yard sign 69%
Internet 65%
Newspaper 49%
Home book/magazine 35%
Open house 48 %
Builders 37%
Television 22%
Relocation company 14%
Internet use in
searching for homes is the third highest form of search placing behind
"real estate agent" and "yard sign".
These statistics
should be enough to have every real estate agent actively looking for
ways to market on the internet. But so few do and even fewer are
successful.
Why?
Though I am not
a real estate professional, I know a little bit about how websites
increase productivity for small businesses. Most agents I've spoken
to equate websites to advertising... There lies the mistake.
An advertisement
is a quick attraction that induces a prospective buyer to seek out the
seller and find out more. For lower priced items, an advertisement
can produce quick sales. This is not the purpose of a real estate
website, nor is it viewed as such by real estate professionals that
are markedly increasing sales through use of marketing themselves and
their listings on the internet.
A website is
simply a tool - owned by you - the agent. You don't own your
advertisements - the advertiser owns them, produces them and
determines when they will begin, end and where they will appear. A
website is something you control and is an ongoing tool used for
communication with potential buyers. If you don't use it as often as
you use your telephone, it won't work.
In my opinion, a
static website that sits unchanged on the internet, waiting for web
visitors to click away - is useless and a waste of money. An
incomplete site or one with errors and slow loads – loses money.
Next month our
Eastern Shore Real Estate - Tips and Trends newsletter will
feature ways to make your website work for you. In the meantime, feel
free to call us at lowershore.net for a free chat about internet
marketing success in real estate.
lowershore.net -
410-623-2193: ask for Mindie.
====================================================
ARTICLE BY WANDA
LOSKOT - former Top Real Estate Broker turned business
developer and
trainer; owner of SaneMarketing.com
How to get more
leads from your website.
In this article
Wanda explains in four easy steps how to use your website as a "lead
generating machine." The article includes ideas for offers and
even has a link for a FREE, online marketing mini-course.
"Are you
disappointed about your web site? You are not alone. Although so
many realtors already are on the Internet, a vast majority of real
estate web sites don't bring any results.
Why?
Because they are designed to impress rather than to generate
contacts. And on the Internet real estate sales is STILL the contact
sport. No people contacting you = no people in your pipeline. And
that means no transactions.
Here is a simple formula for getting more leads from your web site.
I can guarantee that getting more leads will help you close more
sales"
For full
article go to:
http://sanemarketing.com/articles/getmoreleads.html
====================================================
Got a question or comment? We welcome your feedback.
Please
direct all comments and questions to Mindie.
Comments will be published in next newsletter.
====================================================
Eastern Shore
Real Estate - Tips and Trends
is designed and distributed by lowershore.net, a Maryland
Business Development Company specializing in web design, internet
marketing, promotion and public relations.
This newsletter is copyrighted
©
by lowershore.net 2004. All Rights Reserved.
Text from Wanda
Loskot article copyrighted by Wanda Loskot
and Sources Connection,
2003.
